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SERVICES
Drink Development · Menu Concept
We deliver what your guests want. Whether you are a national restaurant chain, upscale resort or up and coming mixology bar, we can create menus that fit the pricing you want to obtain, are on-trend and will appeal to the guest you want to reach. With 50 years of combined experience, we have a diverse perspective to create an innovative and operational program.

Development
Summary Title
Kim Haasarud is a media personality, having judged dozens of competitions and spoken at dozens of events ranging from Disney’s Epcot Food & Wine to training seminars to TV appearances. Now working with a team of mixologists with speaking experience, we have the ability to help with national tours, conferences and campaigns on a national scale, speaking on trends, mixology or spirits.

Speaking
Bar Ergonomics
Better Bar Ergonomics = Better Guest Experience + Higher Profitability.
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A bar that has good ergonomics can mean the difference between a group of guests ordering that second or third round of drinks which can have a dramatic impact on the bottom line. We can assist in ensuring the bar has both form and function.

Barchitecture
Bartender Training
Our Bartender Training program is designed to work with all concepts, ranging from fast-casual to fine-dining to a more specialized concepts such as a whiskey bar. We can also provide experts in a particular field or discipline to assist in more focused concepts or for continuing education.

Training
Creating craft cocktails and drink experiences for the masses
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In partnership with Garden Bar PHX, we are able to create innovative garden-to-glass cocktail experiences, large and small.
Events
The Cocktail ColLABorative
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Located in downtown Phoenix, The Cocktail Collaborative (LAB for short) is a non-profit organization for bartenders, brand ambassadors and cocktail enthusiasts. It is tied to a brick and mortar space that can be used for drink development, educational classes, competition training tastings and more!
Click here for more details!
The LAB

Clients Past & Present
Media
Acapulco’s
Agave Loco
Alliance
American Bev. Marketers
Applebee’s
Bacardi
Bailey’s Irish Cream
Ballatore
Barefoot Bubbly
Beam Suntory
Belvedere
BJ’s Brewhouse
Bloomin' Brands
Bottega Louis
Broken Rice
Brown Forman
Campari USA
Cameron Mitchell
Capital Grille
Chevy’s
Chopin
Constellation
Crown Imports
Darden
Diageo
Driscoll’s
Elephant Bar
El Torito Grill
Glasir Capital Partners
Fairytale Brownies
Fetzer
Flemings
Four Seasons Resort Maui
Grand Marnier
Infinium
Interstate Hotels
Island’s
Hunter PR
Heaven Hill
Lucas Bols
Lyfe Kitchen
Macayo’s
Mastro’s
Moet Hennessy
Monin
Morton’s
National Honey Board
O’Charley’s
OMNI Hotels
Outback
Patron
Palm Bay Imports
Pepsi Co
Perlini
Perfect Purée
Pernod Ricard
Perry’s Steakhouse
PF Changs
Proximo
Q Drinks
Red Lobster
Red Robin
Remy Cointreau
Royal Palms Resort
Ruby Tuesday
Ruth’s Chris
Sanctuary on Camelback
Smoky Bones
Southern Glazers
Stevia
Stoli
T.G.I. Fridays
The Pappas Group
The Tilted Kilt
Tito’s Handmade Vodka
Vitamix
William Grant & Sons
Wyndham Worldwide
Young’s Market (RNDC)
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Comedy Central
Fox Seachlight
HBO
Maxim Magazine
REDBOOK
Warner Bros.
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Events
Arizona Cocktail Week
Aspen Food & Wine
Cheers
Disney’s Epcot Food & Wine
Flavors
HEE (Hospitality Executive Exchange)
Scottsdale Culinary Festival
Tales of the Cocktail
VIBE