Liquid Architecture is a beverage consultancy that creates "Signature" drinks and bar concepts for a wide variety of clients.

Founded in 2002, the company started with a simple tenet:
A cocktail is not a drink … it's an experience …
An experience in which one uses all five senses … seeing, smelling, tasting, feeling and hearing. It's with that philosophy that Liquid Architecture grew.

"In social settings, regardless of how great the food is, how wonderful the people are, how amazing the entertainment might be, people will spend the majority of their time with a drink in their hands … our modus operandi is to enhance that experience."
- Kim Haasarud, Founder, Liquid Architecture

Liquid Architecture® has designed specialty drinks and bar concepts for clients such as: Maxim Magazine, Fox Searchlight, Warner Brothers, HBO, Comedy Central; live events such as the US Comedy Arts Festival, VDAY and the Tribeca Film Festival. They have also been involved with national beverage campaigns.