Liquid Architecture is a beverage consultancy that creates Signature beverage concepts and training programs for liquor brands, hotels, restaurants, chains, and special events.

Founded in 2002, the company started with a simple tenet: A cocktail is not just a drink, it is an experience … that brings together fresh ingredients and premium spirits to engage the senses.

"In social settings, regardless of how great the food is, how wonderful the people are, how amazing the entertainment might be, people will spend a large portion of their time with a drink in their hand. My job is to enhance that experience."
– Kim Haasarud, Founder, Liquid Architecture