LIQUID ARCHITECTURE can deliver on an array of beverage program or brand portfolio needs.

Specialties include:

* Beverage Programs
* Strategic Partnerships (brands and national accounts)
* Marketing (consumer and trade)
* Product Development
* Bar Design
* Bartender Training


BEVERAGE PROGRAMS

Top-of-class beverage program development, implementation, and training that ranges from boutique or large chain hotel groups to high-volume casual or fine dining restaurant chains.

Elements can include:

*Beverage Evaluation & Design
*Strategic Brand Partnership Facilitation
*Signature Cocktail Collection Development
*Bartender Training

STRATEGIC PARTNERSHIPS

Creative ideation that brings together great brands with great accounts.

MARKETING

Trend-forward strategies that generate high consumer or trade awareness and satisfaction.

Elements can include:

*Media Tours
*In-Store Demos
*Product Launch Strategies
*New Media
*Special Event Production

PRODUCT DEVELOPMENT

Product development consultation and rollout strategy for Brands interesting in trend-forward launches.

Elements can include:

*Taste Profile Development
*Packaging
*Market Analysis
*Release Strategy

BAR DESIGN

Liquid Architecture works in partnership with architects on overall bar design and production, especially as it relates to bartender mis-en-place, synchronicities between kitchen and bar, professsional bar tools and glassware, ice, and liquor inventory.

BARTENDER TRAINING

Full-service training of bartending staff, ranging from single-session overviews to master-class course work.